The work, and what it actually produced.

The challenge

A professional services firm relied entirely on referrals. Their website ranked on page four for the terms their clients actually searched, so every new customer came from word of mouth — which meant unpredictable months.

What we did

• Rebuilt the site structure so each service had its own optimised page
• Targeted buyer-intent keywords rather than high-volume generic ones
• Fixed slow pages and broken internal links blocking Google from crawling
• Published two in-depth guides a month answering real client questions
• Earned links from industry directories and trade publications

The challenge

The contractor was spending a significant monthly budget on Google Ads managed by a previous agency. Leads were coming in, but the cost per lead was so high the jobs were barely profitable — and nobody could say which campaigns were responsible.

What we did

• Rebuilt campaigns around job types instead of one catch-all campaign
• Split budgets by service, so high-value jobs got their own bidding
• Wrote dedicated landing pages matching each ad's promise
• Added proper conversion tracking so every lead traced to its keyword
• Cut the keywords and placements that were burning budget with no leads

The challenge

An online retailer had traffic, but a slow, dated site that took nearly six seconds to load on mobile. More than half of visitors were on phones, and the checkout flow lost most of them before payment.

What we did

• Rebuilt the store on a modern stack with page loads under two seconds
• Redesigned product pages around the questions buyers actually ask
• Simplified checkout from five steps down to two
• Structured the whole catalogue so Google could index it properly
• Set up analytics to track exactly where customers were dropping out