Ads that bring enquiries,not just clicks.
Anyone can spend your ad budget. The job is spending it well enough that each customer costs you less than they're worth. We build campaigns around that single number, then work every month to bring it down.
Google Ads and Meta AdsEvery lead traced to its keyword
The only number that matters.
What you pay per customer, versus what that customer is worth.
Most ad accounts are burning money in the same three places.
When we audit an account that isn't performing, it's almost always the same issues. The ads might look fine on the surface — people are clicking — but the money isn't turning into customers.
The worst part is that the old agency's report showed impressions, clicks and click-through rate. All numbers that look healthy and tell you nothing about whether the phone rang.
Broad keywords with no buying intent
Budget spent on people researching rather than people ready to hire.
Landing pages that don't match the ad
The visitor clicks expecting one thing and lands on something else entirely.
No tracking on actual enquiries
Without conversion tracking, nobody can say which ad produced which customer.
How we fix it
- Campaigns split by service, so high-value jobs get their own budget
- Keywords chosen for buying intent, with wasteful terms excluded
- A dedicated landing page written to match each ad's promise
- Conversion tracking on calls, forms and purchases
- Weekly optimisation: cutting what fails, scaling what works
You get a monthly report showing spend, leads, cost per lead and return on ad spend. Readable in five minutes.
Built on your numbers, not guesswork.
Know what a lead is worth
Before we spend anything we work out what a customer is worth to you and what you can afford to pay for one.
Build and launch
Campaigns, ad copy, and landing pages are built together so the whole journey matches up.
Test and cut
We test audiences, offers and creative continuously — scaling what wins and removing what wastes budget.
Report and reinvest
Every month you see cost per lead and return on ad spend, and we agree where next month's budget goes.